Facebook, Twitter, Foursquare, LinkedIn…which do you use? Which ones should you use and why? Business marketing is being reshaped by these platforms and it’s important to understand their usefulness and engage in them. There is a great deal of useful information on the Internet broaching the subject on social media and business. If you’re relatively new to the subject and you do a quick search, you’ll quickly get the feeling that you’re in over your head. But, don’t despair!
Just as we mentioned earlier, there are many different platforms that are available, attractive, and viable for business owners to use. Each one offers a slightly different twist or service too…making it somewhat necessary to use more than just one. In light of that fact, we thought it would be helpful to highlight the strengths for several of these marketing “game-shapers.”
Before you dive in and start using any social media service, it’s important to create a plan for your business. While you are developing that plan, we’d like to reinforce five key components directly related to the use of social media that will aid you in developing your own use policy and guidelines:
1. Don’t completely delegate your company’s social media plan and involvement to someone else. As the owner of your company, you know your brand better than anyone. Take a little time, learn the fundamentals, then apply them to your company, and find the social media systems that work best for your business.
2. Social media is about return on engagement. Don’t expect massive interest in your products or services without some work on your part. Social media isn’t a magical, sales-boosting potion.
3. Social media isn’t an opportunity to reinvent your brand, but to widen your brand’s reach. [click to continue…]
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If you’re in a retail-oriented business or have a service-focused business where your employees are in direct contact with your customers, you understand the importance of maintaining a professional image. For small business owners, it’s sometimes difficult to order shirts, jackets, hats, or other branded items in quantities that make sense for the size of your business. 
